Because we are licensed resellers (Through our parent company Total Computer Solutions, Inc. www.tcsidc.com ) We can help you buy that new Dell, Compaq, HP, Sony, Acer, Toshiba ... (the list goes on and on) at prices below what you as a consumer would normally pay. And we even help you configure the machine that you want, right on your machine while you watch. You will see the actual cost that you would have paid and then we'll give you our discounted price ! Same manufacturer, same warranty, same everything... just a lower cost to you !